Five factors driving the development of China's market of flexible packaging

For decades, China's packaging industry output value of more than quadrupled, increased from 2002 to more than 2500 yuan to 2013 of more than 14,000 yuan, after the United States became the world's second largest packaging country. Packaging industry maintained a momentum of stable development, has opened up a new situation in innovative adjustment. Recently, the global market research firm Smithers Piper Solutia Inc. recently released a survey report on the flexible packaging market in 2015 made a forecast of the five driving force.

Flexible packaging is an important part of the packaging industry, but also shoulder the task of technological innovation. Flexible packaging industry currently remains one of the fastest growing fields. According to Smithers Piper Connaught's latest statistics it shows that the consumption of flexible packaging global market rate of 3.5% per year to maintain growth over the next five years, and will reach $ 231 billion in 2018 (203.7 billion euros ʱ?? Technological innovation is the core areas to maintain high growth momentum.

Although flexible without their own shape, but with the continuous expansion of its range of applications, it has become a member of the family package, and in fact, its shape can change with product and change.

Expand the range of applications of flexible packaging is driven by the five main factors, these five factors also determine the future of flexible packaging in multiple markets growth. They are: bio-packaging, barrier films, bags, printing and design and intelligent packaging.

Biological packaging

In recent years, degradable plastics, research and development of biological materials, greatly promoted the development of the global packaging industry, has become quite popular packers choice. However, the speed of degradation in the soil of its existence slowly degradable plastics can not be recycled in a timely manner; can not be completely degraded, there will be stains on visual applications such drawbacks, its application prospects appeared limitations. Thus, the natural biological packing material with complete environmental advantages, the packaging material of choice for the future.

In the food industry, packaging bags is perhaps the greatest source of pollution. With the advancement of people's awareness of environmental protection, as well as science and technology, natural biological packing material with a completely environmentally friendly advantages, it has become one of the most developed packaging materials present potential. Future, natural biological packaging materials will continue to support improvement and innovation in science and technology, the immature gradually improve, or will occupy a considerable market share in the packaging industry.

Barrier films

All along, food safety is a common topic of concern to people, and to ensure the quality of food in terms of packaging materials play an extremely important role. For example, the use of high barrier films for food packaging, extend frozen food, such as meat, cheese, fish and milk and nuts and other non-frozen food shelf life.

According to market research report high barrier film industry, the global high barrier packaging film market is growing rapidly, in 2014 sales of about 1.76 million tons, with sales of $ 15.9 billion. The next 5 years, the global high barrier packaging film market will continue to maintain steady growth, the average annual compound growth rate will remain at 5.0%, 2019 sales expected to reach 2.24 million tons, sales of more than 20 billion US dollars.

High barrier packaging films mainly used in flexible packaging six major categories: plastic bags, stand-up pouches (including cooking and non-cooking type), lidding and forming the base, wrap film, blister packaging substrate. Among them, the plastic bag is the most important category, accounting for more than 50% of 2014 global sales of high barrier packaging film; lidding and forming the substrate ranked No. 2. The next 5 years, stand-up pouches will become the fastest growing category, lidding and forming the base of the growth rate will exceed the market average.

Bags

Bags for packaging various articles refers bag for easy transport of goods in the production and distribution process, easy to store. With economic development and people's living standards improve, the demand for commodities is increasing bags, merchandise bags claim to more and more use of the bags value requirements are also increased. The current value of the rapid growth of the packaging industry, highlighting the packaging industry great prospects for development.

China is the world's largest fruit and vegetable production and marketing of a large country, but there are about 30% of the fruit in the storage, transportation and sales process loss, improper packaging which is an important reason, in a highly competitive market conditions, the role of packaging becomes more and more important. As well as to expand the production scale of bags in the market rapidly expanding China and other developing countries, the rising market demand presents complementary trend. The report shows that by 2018, the Asia-Pacific region is expected income is the highest. Among them, food packaging (especially beverage packaging) and pharmaceutical packaging will be the two main growth poles.

Today bags no longer a simple product, businesses and consumers on the quality of bag, material, quality and style are increasing. In North America and Western Europe plastic bag usage is already high, change the product mix will continue to support the continued growth in demand in these regions bags.

Printing and Design

Packaging & Printing are inseparable, between the two are interdependent relationship, a good package in addition to printing also requires careful design, the design is the soul of packaging, packaging design success of a product or not, directly targeted product quality , unique packaging design. Among the package, you can highlight how many brands from the company's products and brand, which is unique from the packaging design. The unique design, you can use a unique color, different from other products with eye-catching colors and products meet; on the packaging of shape, and now many are based on common packaging design packaging design, packaging styles lack of innovation We can not attract consumers.

Packaging designed to look like just the packaging of products, in fact, it also shows the problem of corporate culture, brand image aspects. Packaging of quality in the eyes of consumers, many times, reflects the quality of the product, the packaging also reflects the brand's creative ideas. Product packaging is actually pretty big role, not only to show the brand image or product sales booster. Enterprises should pay attention to product packaging design, to create a company with a culture, in line with the brand image, but with distinct characteristics of the packaging.

Intelligent Packaging

The so-called smart packaging, that is, in the conventional packaging technology, adding more relevant information and can use the advanced smart phones, the Internet, things to be read, so that the package has more information capacity; enable consumers You can learn more information about the product when purchasing through product packaging, so as to achieve the purpose of further facilitate the consumers to buy.

For example, people in the supermarket to buy small packages of food, the front can be displayed on the packaging of food names, the main ingredients, date of manufacture, shelf life, etc. must be public information. But the use of smart packaging, since it is possible to double the capacity to provide information, producers can produce information on the main raw material, food processing information, food use precautions and friendship reminders are stored in an intelligent manner on the packaging or on the Internet and read by smartphones.

Smart packaging is a broad definition, which includes a variety of internal information about this product, more than only on a small package foods for example. Because of smart packaging in the packaging of information capacity is multiplied expansion, the consumer is concerned, to obtain a more transparent product information and increase greater selection of room; the producer is concerned, is undoubtedly smart packaging provides a Consumer high-capacity platform to meet directly. Meanwhile, smart packaging in commodity security technology will also receive a qualitative breakthrough. The rapid development of the Internet of Things and logistics industry, smart packaging will flourish.

to sum up:

Faced with growing competitive pressures, flexible packaging production enterprises must improve technology, processes and designed to ensure that consumers are able to distinguish their products on the shelf. According to Smithers Peale Institute survey, printing and packaging companies need to continue investment in new printing technologies to provide richer colors and excellent after printing process, will better enhance their own competitiveness. In the large market environment, China will continue to enhance and liberate themselves in the printing industry, this road, for the packaging industry has opened wider world.

 Source: Internet