Five factors
driving the development of China's market of flexible packaging
For decades,
China's packaging industry output value of more than quadrupled, increased from
2002 to more than 2500 yuan to 2013 of more than 14,000 yuan, after the United
States became the world's second largest packaging country. Packaging industry
maintained a momentum of stable development, has opened up a new situation in
innovative adjustment. Recently, the global market research firm Smithers Piper
Solutia Inc. recently released a survey report on the flexible packaging market
in 2015 made a forecast of the five driving force.
Flexible packaging
is an important part of the packaging industry, but also shoulder the task of
technological innovation. Flexible packaging industry currently remains one of
the fastest growing fields. According to Smithers Piper Connaught's latest statistics
it shows that the consumption of flexible packaging global market rate of 3.5%
per year to maintain growth over the next five years, and will reach $ 231
billion in 2018 (203.7 billion euros ʱ?? Technological innovation is the core
areas to maintain high growth momentum.
Although flexible
without their own shape, but with the continuous expansion of its range of
applications, it has become a member of the family package, and in fact, its
shape can change with product and change.
Expand the range of
applications of flexible packaging is driven by the five main factors, these
five factors also determine the future of flexible packaging in multiple
markets growth. They are: bio-packaging, barrier films, bags, printing and
design and intelligent packaging.
Biological
packaging
In recent years,
degradable plastics, research and development of biological materials, greatly
promoted the development of the global packaging industry, has become quite
popular packers choice. However, the speed of degradation in the soil of its
existence slowly degradable plastics can not be recycled in a timely manner;
can not be completely degraded, there will be stains on visual applications
such drawbacks, its application prospects appeared limitations. Thus, the natural
biological packing material with complete environmental advantages, the
packaging material of choice for the future.
In the food
industry, packaging bags is perhaps the greatest source of pollution. With the
advancement of people's awareness of environmental protection, as well as
science and technology, natural biological packing material with a completely
environmentally friendly advantages, it has become one of the most developed
packaging materials present potential. Future, natural biological packaging
materials will continue to support improvement and innovation in science and
technology, the immature gradually improve, or will occupy a considerable
market share in the packaging industry.
Barrier films
All along, food
safety is a common topic of concern to people, and to ensure the quality of
food in terms of packaging materials play an extremely important role. For
example, the use of high barrier films for food packaging, extend frozen food,
such as meat, cheese, fish and milk and nuts and other non-frozen food shelf
life.
According to
market research report high barrier film industry, the global high barrier
packaging film market is growing rapidly, in 2014 sales of about 1.76 million
tons, with sales of $ 15.9 billion. The next 5 years, the global high barrier
packaging film market will continue to maintain steady growth, the average
annual compound growth rate will remain at 5.0%, 2019 sales expected to reach
2.24 million tons, sales of more than 20 billion US dollars.
High barrier
packaging films mainly used in flexible packaging six major categories: plastic
bags, stand-up pouches (including cooking and non-cooking type), lidding and
forming the base, wrap film, blister packaging substrate. Among them, the
plastic bag is the most important category, accounting for more than 50% of
2014 global sales of high barrier packaging film; lidding and forming the
substrate ranked No. 2. The next 5 years, stand-up pouches will become the
fastest growing category, lidding and forming the base of the growth rate will
exceed the market average.
Bags
Bags for packaging
various articles refers bag for easy transport of goods in the production and
distribution process, easy to store. With economic development and people's
living standards improve, the demand for commodities is increasing bags,
merchandise bags claim to more and more use of the bags value requirements are
also increased. The current value of the rapid growth of the packaging
industry, highlighting the packaging industry great prospects for development.
China is the
world's largest fruit and vegetable production and marketing of a large
country, but there are about 30% of the fruit in the storage, transportation
and sales process loss, improper packaging which is an important reason, in a
highly competitive market conditions, the role of packaging becomes more and
more important. As well as to expand the production scale of bags in the market
rapidly expanding China and other developing countries, the rising market
demand presents complementary trend. The report shows that by 2018, the
Asia-Pacific region is expected income is the highest. Among them, food
packaging (especially beverage packaging) and pharmaceutical packaging will be
the two main growth poles.
Today bags no
longer a simple product, businesses and consumers on the quality of bag,
material, quality and style are increasing. In North America and Western Europe
plastic bag usage is already high, change the product mix will continue to
support the continued growth in demand in these regions bags.
Printing and
Design
Packaging &
Printing are inseparable, between the two are interdependent relationship, a
good package in addition to printing also requires careful design, the design
is the soul of packaging, packaging design success of a product or not,
directly targeted product quality , unique packaging design. Among the package,
you can highlight how many brands from the company's products and brand, which
is unique from the packaging design. The unique design, you can use a unique
color, different from other products with eye-catching colors and products
meet; on the packaging of shape, and now many are based on common packaging
design packaging design, packaging styles lack of innovation We can not attract
consumers.
Packaging designed
to look like just the packaging of products, in fact, it also shows the problem
of corporate culture, brand image aspects. Packaging of quality in the eyes of
consumers, many times, reflects the quality of the product, the packaging also
reflects the brand's creative ideas. Product packaging is actually pretty big
role, not only to show the brand image or product sales booster. Enterprises
should pay attention to product packaging design, to create a company with a
culture, in line with the brand image, but with distinct characteristics of the
packaging.
Intelligent
Packaging
The so-called
smart packaging, that is, in the conventional packaging technology, adding more
relevant information and can use the advanced smart phones, the Internet,
things to be read, so that the package has more information capacity; enable
consumers You can learn more information about the product when purchasing
through product packaging, so as to achieve the purpose of further facilitate
the consumers to buy.
For example,
people in the supermarket to buy small packages of food, the front can be
displayed on the packaging of food names, the main ingredients, date of
manufacture, shelf life, etc. must be public information. But the use of smart
packaging, since it is possible to double the capacity to provide information,
producers can produce information on the main raw material, food processing
information, food use precautions and friendship reminders are stored in an
intelligent manner on the packaging or on the Internet and read by smartphones.
Smart packaging is
a broad definition, which includes a variety of internal information about this
product, more than only on a small package foods for example. Because of smart
packaging in the packaging of information capacity is multiplied expansion, the
consumer is concerned, to obtain a more transparent product information and
increase greater selection of room; the producer is concerned, is undoubtedly
smart packaging provides a Consumer high-capacity platform to meet directly.
Meanwhile, smart packaging in commodity security technology will also receive a
qualitative breakthrough. The rapid development of the Internet of Things and
logistics industry, smart packaging will flourish.
to sum up:
Faced with growing
competitive pressures, flexible packaging production enterprises must improve
technology, processes and designed to ensure that consumers are able to
distinguish their products on the shelf. According to Smithers Peale Institute
survey, printing and packaging companies need to continue investment in new
printing technologies to provide richer colors and excellent after printing
process, will better enhance their own competitiveness. In the large market
environment, China will continue to enhance and liberate themselves in the
printing industry, this road, for the packaging industry has opened wider
world.
Source: Internet
