Color elements in Modern Packaging Design

The basic characteristics of a color design package

1.1 color elements with modern packaging design in different colors would be symbolic of the psychological, physiological produce different effects, resulting in different appeal. People of color will go live with subjective feelings, all kinds of colors are different degrees to stimulate people's vision and role in people's psychology, which gives rise to a wide range of feelings and associations. This provides a wide variety of design basis and performance practices for the packaging designer. In a color in packaging design can make people think of the color of goods, taste. For example, in terms of taste, pink, orange and other colors can make people feel sweet, purple, brown people feel bitterness, people feel fresh red chili. In terms of somatosensory, red, orange, yellow symbolizes feeling warm, blue, purple, blue and green engender apathy. For example, we see the orange packing of goods, we will think of orange juice, canned oranges and other similar goods; see orange juice, reminiscent of orange and sour, sweet feeling. See the white milk ad, let us think of milk, and so on. Therefore, designers want to color-depth understanding of symbolic meaning, with particular attention to the use of color in packaging design should retain the image of the color of goods.

1.2 color elements having epidemic and Ethnicity in Modern Packaging Design

Psychological changes induced in the visual color is very complex, it is depending on age, region or individual psychology and many other aspects which differ. Each country, the nation, because of the social background, economic status, living conditions, traditions, customs and habits, and natural environment influences the formation of a different color customs. We can say that the different peoples and nations to understand the meaning of color is very different, as for the distinguished Tibetan white color, and hanged yellow, green; Manchu people like yellow, purple, blue, white and hanged Wait. Tone design should take full account of these traditional practices. In order to make goods to be welcomed. The Chinese are optimistic nation in expressing intact, happy, harmonious cultural characteristics, the good with the red, green, and gold as the main color packaging. Yellow in the East on behalf of noble, beautiful, Western Christianity is considered shame; red in the West as a symbol of sacrifice fighting; Muslims hate yellow, like green,

I think it Chuxie drive disease; Egyptians in blue devil, like green; Paraguay clear universal favorite color, but a symbol of the country's three major political parties of red, blue, and green colors used with caution; French taboo green carpet, because the country has a custom shop green leaves at the funeral. Therefore, we should understand the national, regional and taboos love of color, especially color processing out of the packaging should be noted on the appropriate conditions. To improve the commodity in the international market competitiveness. The fashion color refers to a region in a certain period in popular colors, people within a certain period of common interest, with the tendency of color. It is to a certain extent on the consumer market has a positive role in guiding the international market, especially in Europe, America, Japan, Hong Kong and some other high consumption levels in the market. Color in higher sensitivity, a greater role. It should be noted that, during the color design, the designer can not blindly follow fashion, not static, should be changed in accordance with characteristics of the times in the international situation, market, economic and other, regulate the rhythm and emotional needs of people. To design a perfect packaging color.

1.3 color elements having a trait in modern packaging design

Speaking from the perspective of information, packaging color applications it is necessary to quickly deliver product information, the second is to prevent disturbances on the market information. To this end, packaging design, sometimes in order to "shelf impact" can be the use of "perverse" specific practices. Such as tea packaging, it was switched to black, received good results in the international market. Because dark, filled with brown tea packaging market, the sudden emergence of a black package, naturally became the visual center, so as to promote the sale of goods.

2 color elements in the Chinese Modern Packaging Design

Color packaging design, through different color brightness, purity, organic combination of hue, form a visual image. Gives a stimulating and affection, emotions infection, in order to attract consumers concerned about the packaging of goods, sparking the desire to buy and buying behavior. Color elements in packaging design and application specific design, the need to grasp several important principles, and only used properly, color this element can play its efficacy in Packaging Design.

2.1 focus on key elements of color in packaging design packaging design integrity --- successful

Packaging design effect ultimately reflected by the color. Color integrity is reflected in the overall handling and shelf impact both single package. Packaging Art Design bright colors to try, simple, solid and strong contrast ratio blending, chromatic much less than the more eye-catching chromatic, use two sets of three chromatic color will never use. Pay attention to the integrity of color elements in the packaging design packaging design is the key to success.

2.2 focus on premise color element in the packaging design packaging design conspicuity success ---

To make merchandise compelling, so that consumers can be found in a short time even buy it, it is necessary to strengthen the visibility of color in packaging design, we should pay attention to the color elements in the packaging design conspicuity. Note that the choice of a simple and concise, clear hue, high color purity, more eye-catching color to make the packaging easier to identify. This is the packaging design prerequisite for success.

2.3 focus on color elements in packaging design packaging design memories of the foundation of success ---

Facts have proved that the eye-catching and bright and has a strong appeal, color appeal, competitiveness is more likely to be found in people and remember. When the designer during the packaging design with color, we must first make it simple and concise, with monochrome can make color uniform, easy to remember; secondly to the rational use of hue contrast, brightness contrast and Purity, so as to achieve a strong color effects. Moderate contrast effect can make the colors clear and bright, clear hierarchy. Not only impressive, but also easy to remember. It can also rational use of primary colors and secondary colors to enhance recognition and memory. Color elements in the packaging design packaging design into memory

Power foundation.

2.4 focus on color elements in packaging design packaging design coordination --- important part of successful

For the purposes of color need to consider packaging functions, always pay attention to the use of color aesthetic rule. The main reason is compelling package packaging color melody. OK packaging color, consider product image color. Sometimes the image color commodity determines the main colors of the packaging. To be considered packaging color coordinated package of products based on the content, nature, can not conflict with the commodity nature of the package.

3 conclusions

With a highly developed modern material life, people's aesthetic taste commodity packaging color increasing. So designers should grasp the law of development of packaging color, with distinctive characteristics of the times to create a commercial package. In packaging design should pay attention to the integrity of the color elements in packaging design, pay attention to the color elements in the packaging design conspicuity, pay attention to color elements in the package design memory and attention to color element in the packaging design coordination.

Source: Internet

The new color packaging bottle design

Today buy things at the same time, in addition to focus on product quality, it also increasingly valued commodity in the fine aspects of packaging, the bottle, how do attract the eyes of consumers, but also from the four new elements to the overall innovative design concept . Bottle design of four new elements:

Duplex extending tag if your product is transparent liquid, packed in a transparent bottle, then there is a way to give you more space for packaging design, and low cost.

The characteristics of the customer base design packaging Unilever AXE series of packaging products have a very clear position - the age of young people 18 to 35 years old between. So they focused on packaging design to attract these people. This series of bottles is thick molded black plastic container, rough appearance, very popular with these young people.

Design of small reusable drinks packaging market has matured, competition is fierce. If you think that there have been no novelty act, you may be wrong. Abroad, a tea company has launched a special packaging. It launched the product itself is very special - Add pomegranate juice tea. Packing even more noteworthy. Drinks are mounted in a common elongated glass bottles, the above is the cover and heat shrink labels, the label reads: Remove the label, leaving the bottle.

The packaging design is not just a fun packed children's patents, adults like interesting things. Follow the market trend, the adoption of new packaging design sophistication of the place, combined with a stylish minimalist design, in order to make the market more diversified bottles.

Source: Internet

Plastic food packaging recycling is not difficult

Sometimes, sustainable plastic food bags and environment-friendly packaging materials not relations, but with how we handle the product concerned. For example, the bottled water industry has been a lot of criticism, when people drink water that perfectly clean and sealed, resulting in a lot of unnecessary waste bottle. However, some communities and universities are working hard, through the establishment of refills site, reduce waste of plastic water bottles. People no longer need to buy bottles from the vending machines, you can take the empty bottles, filled with water free. This is a good start, but part of the problem of plastic food bags.

Typically, disposable packaging in retail stores now is the most common. From water bottles to drink to personal care products, cosmetics and cleaning products are disposable packaging, and then it is discarded. We hope that some of the package will be re-used, although we also know that recovery is a challenge for consumers. But repopulate the site if we take this idea and apply it to other liquid products, there will be how kind of consequences?

In the past, beverage companies and other liquid products manufacturers the use of glass packaging, may be re-used in the earliest forms of packaging. The reason is that you have to put your empty milk bottles on the door, the milkman will be recovered tomorrow morning! Glass is very durable, easy to clean, and constantly refilled, and when the time is up, it can be recycled. Repopulate the site without lower prices or lower the quality of liquid products, we can significantly reduce packaging waste, few consumers rarely go to those retail stores to repopulate the site. Bulk purchase is a viable option, it is necessary to limit the package, to provide consumers with greater value.

Barrier plastic food bag recycling is almost non-existent, because consumers need to do is fill a box, and then returned to the box. There are many different types of boxes to choose from, there are some specific waste streams, others do not need to waste classification acceptable. When re-using or filling is not possible, recycling is the best method for processing waste streams.

                                    Source: Internet

Change a small bag cutting angle, actually can save so much!

With the diversification of flexible packaging technology and market demand, shaped bags appear more and more in our lives. The traditional process for forming shaped bag bag making machine is to use the system out in the preliminary model shaped bags, and then treated with the punch line punched out shape profiled the necessary follow-up and then trimmed to complete the production of shaped bags, required in this manner specifically one person punching and punching a time only a few bags, punching bags for complex shapes greater inefficiency, if larger orders more punch and manpower required to accomplish large quantities, thus wasting a lot of manpower and material resources.

   Shaped bags for many companies already make use of a bag making machine auxiliary equipment - cutting machine, cutting machine make full use of light, electricity, gas and other automation facilities, comes PLC signals well with bag-making machine Online, to achieve synchronization with the bag machine cutting, well shaped bag making to ensure the accuracy of the line without the need for subsequent processing, and the bag edges smooth curves naturally, and can realize automatic crimping and out of the bag, which greatly improved the shaped bag making efficiency, effectively prevent the line blanking human wave tactics.

   Currently, the die-cutting machine flat cutter prone problem is not durable, manufacturers have put forward innovative solutions round roll cutter, cutter up and down to avoid damage to the punching of the cutter, using a round cutter can effectively roll reduce friction between the cutter and the bag, extend cutter life, it is expected to realize a round roll cutter knife completed more than one million bags of punching, knife and reduce the loss of full production, the maximum yield on the energy savings.

   In addition, to avoid the traditional square-shaped angular plastic bags harm the human body, more and more customers require chamfer bags, which many companies use the latter in packaging on bag machine forming line use Notching machine cut corner treatment, although the line can achieve every corner cut dozens punching bags, but inevitably require human and beveling equipment, especially orders for more business, even Cutaway need dozens and dozens of people were cut angle, but this number does not match with the current trend of saving labor costs. Currently, the most automatic bag making machine comes with dual cutter features, in fact, as long as the flexible packaging business increased slightly change the layout a little flash can be implemented on a punching bag machine use pneumatic chamfer machine bags, then take advantage of dual function bag making machine cutter perfect bag Cutaway detail to achieve perfection Cutaway online, without affecting the speed bag, to achieve human, material savings.

                                                         Source: Internet

2015 five major driving force for the development of the flexible packaging market

Expand the range of applications of flexible packaging is made up of five main factors driving of these five factors also determine the future of flexible packaging in multiple markets growth. They are: bio-packaging, barrier films, bags, printing and design, and smart packaging.

       Flexible packaging is an important part of the packaging industry, but also shoulder the task of technological innovation. Flexible packaging industry currently remains one of the fastest growing fields. Market research firm Smithers Piper Solutia Inc. recently released a survey report on the flexible packaging market in 2015 made a prediction of the five driving forces.

      According to Smithers Piper Connaught's latest statistics it shows that the consumption of flexible packaging global market rate of 3.5% per year to maintain growth over the next five years, and will reach $ 231 billion in 2018 (203.7 billion euros ). Technological innovation is to maintain rapid growth in the field of core power.

Although flexible without their own shape, but with the continuous expansion of its range of applications, it has become a member of the family package, and in fact, its shape can change with product and change.

Source: Internet