1.1 color elements with modern packaging design in different colors would be symbolic of the psychological, physiological produce different effects, resulting in different appeal. People of color will go live with subjective feelings, all kinds of colors are different degrees to stimulate people's vision and role in people's psychology, which gives rise to a wide range of feelings and associations. This provides a wide variety of design basis and performance practices for the packaging designer. In a color in packaging design can make people think of the color of goods, taste. For example, in terms of taste, pink, orange and other colors can make people feel sweet, purple, brown people feel bitterness, people feel fresh red chili. In terms of somatosensory, red, orange, yellow symbolizes feeling warm, blue, purple, blue and green engender apathy. For example, we see the orange packing of goods, we will think of orange juice, canned oranges and other similar goods; see orange juice, reminiscent of orange and sour, sweet feeling. See the white milk ad, let us think of milk, and so on. Therefore, designers want to color-depth understanding of symbolic meaning, with particular attention to the use of color in packaging design should retain the image of the color of goods.
1.2 color elements having epidemic and Ethnicity in Modern Packaging Design
Psychological changes induced in the visual color is very complex, it is depending on age, region or individual psychology and many other aspects which differ. Each country, the nation, because of the social background, economic status, living conditions, traditions, customs and habits, and natural environment influences the formation of a different color customs. We can say that the different peoples and nations to understand the meaning of color is very different, as for the distinguished Tibetan white color, and hanged yellow, green; Manchu people like yellow, purple, blue, white and hanged Wait. Tone design should take full account of these traditional practices. In order to make goods to be welcomed. The Chinese are optimistic nation in expressing intact, happy, harmonious cultural characteristics, the good with the red, green, and gold as the main color packaging. Yellow in the East on behalf of noble, beautiful, Western Christianity is considered shame; red in the West as a symbol of sacrifice fighting; Muslims hate yellow, like green,
I think it Chuxie drive disease; Egyptians in blue devil, like green; Paraguay clear universal favorite color, but a symbol of the country's three major political parties of red, blue, and green colors used with caution; French taboo green carpet, because the country has a custom shop green leaves at the funeral. Therefore, we should understand the national, regional and taboos love of color, especially color processing out of the packaging should be noted on the appropriate conditions. To improve the commodity in the international market competitiveness. The fashion color refers to a region in a certain period in popular colors, people within a certain period of common interest, with the tendency of color. It is to a certain extent on the consumer market has a positive role in guiding the international market, especially in Europe, America, Japan, Hong Kong and some other high consumption levels in the market. Color in higher sensitivity, a greater role. It should be noted that, during the color design, the designer can not blindly follow fashion, not static, should be changed in accordance with characteristics of the times in the international situation, market, economic and other, regulate the rhythm and emotional needs of people. To design a perfect packaging color.
1.3 color elements having a trait in modern packaging design
Speaking from the perspective of information, packaging color applications it is necessary to quickly deliver product information, the second is to prevent disturbances on the market information. To this end, packaging design, sometimes in order to "shelf impact" can be the use of "perverse" specific practices. Such as tea packaging, it was switched to black, received good results in the international market. Because dark, filled with brown tea packaging market, the sudden emergence of a black package, naturally became the visual center, so as to promote the sale of goods.
2 color elements in the Chinese Modern Packaging Design
Color packaging design, through different color brightness, purity, organic combination of hue, form a visual image. Gives a stimulating and affection, emotions infection, in order to attract consumers concerned about the packaging of goods, sparking the desire to buy and buying behavior. Color elements in packaging design and application specific design, the need to grasp several important principles, and only used properly, color this element can play its efficacy in Packaging Design.
2.1 focus on key elements of color in packaging design packaging design integrity --- successful
Packaging design effect ultimately reflected by the color. Color integrity is reflected in the overall handling and shelf impact both single package. Packaging Art Design bright colors to try, simple, solid and strong contrast ratio blending, chromatic much less than the more eye-catching chromatic, use two sets of three chromatic color will never use. Pay attention to the integrity of color elements in the packaging design packaging design is the key to success.
2.2 focus on premise color element in the packaging design packaging design conspicuity success ---
To make merchandise compelling, so that consumers can be found in a short time even buy it, it is necessary to strengthen the visibility of color in packaging design, we should pay attention to the color elements in the packaging design conspicuity. Note that the choice of a simple and concise, clear hue, high color purity, more eye-catching color to make the packaging easier to identify. This is the packaging design prerequisite for success.
2.3 focus on color elements in packaging design packaging design memories of the foundation of success ---
Facts have proved that the eye-catching and bright and has a strong appeal, color appeal, competitiveness is more likely to be found in people and remember. When the designer during the packaging design with color, we must first make it simple and concise, with monochrome can make color uniform, easy to remember; secondly to the rational use of hue contrast, brightness contrast and Purity, so as to achieve a strong color effects. Moderate contrast effect can make the colors clear and bright, clear hierarchy. Not only impressive, but also easy to remember. It can also rational use of primary colors and secondary colors to enhance recognition and memory. Color elements in the packaging design packaging design into memory
Power foundation.
2.4 focus on color elements in packaging design packaging design coordination --- important part of successful
For the purposes of color need to consider packaging functions, always pay attention to the use of color aesthetic rule. The main reason is compelling package packaging color melody. OK packaging color, consider product image color. Sometimes the image color commodity determines the main colors of the packaging. To be considered packaging color coordinated package of products based on the content, nature, can not conflict with the commodity nature of the package.
3 conclusions
With a highly developed modern material life, people's aesthetic taste commodity packaging color increasing. So designers should grasp the law of development of packaging color, with distinctive characteristics of the times to create a commercial package. In packaging design should pay attention to the integrity of the color elements in packaging design, pay attention to the color elements in the packaging design conspicuity, pay attention to color elements in the package design memory and attention to color element in the packaging design coordination.
