Unilever plastic packaging Weight Loss

    As a leading global consumer business fast, Unilever product itself is small, but contact with a large user base. 20 million people worldwide, while in China to cover 1.3 billion consumers - almost a tenth of the total Chinese population.
    In this context, the logic of corporate social responsibility lies in the change from a minimum, through the magnitude of amplification, the last in the downstream industry chain have impact. Unilever 2014 the amount of plastic use reduction equivalent to 54 Boeing 757 aircraft weight.
    Change in the packaging of Unilever
    Case I: plastic packaging Weight Loss
    Unilever has a packed weight of the project: the requirements without affecting the quality and robustness of the premise, to reduce the weight of plastic packaging each year. Among them, reduce the use of environmentally friendly plastic refill weight loss amounted to 2,000 tons in 2014, equivalent to the weight of 54 Boeing 757 aircraft.
    Case II: to reduce packaging costs through packaging innovation
    The company's R & D department of Dove and Lux ​​products such as pies shaped like design a package aimed at reducing packaging costs by packaging innovation. Team communication and sustainable Director of Unilever North Asia region and found that it was introduced to put the spinning team, continues to expand its scope of application, to provide consumers with convenience, but help the environment and sustainable development.
    Case 3: removed the toothpaste packaging boxes
    Communication Unilever North Asia region and Sustainable Wu-liang, director of sustainable initiatives in the biggest challenge is "to change consumer behavior." For example, for consumers to understand, "a tube of toothpaste with or without the box does not affect its quality"; otherwise, the lower this customer loyalty products, the company in order to save toothpaste packaging paper shell must be slashed prices bring trading losses. In contrast, in countries with high consumer acceptance, such as Japan, not with the tray sell toothpaste. For this goal, Wu Liang joint digital team to integrate the company's flagship store in each electricity provider platform, social media accounts, APP clients and other Internet resources, the construction of an online platform in 2014, so 260,000 consumers through Merak Member accumulate, finished planting 10,000 trees in Inner Mongolia, the Hope Primary School donated 10 playgrounds and other tasks. The project eventually won the 2014 "social influence of silver."
    Unilever to change some of the new requirements and new packaging for the flexible packaging industry has a lot of inspiration. Future, flexible packaging products towards the development of these areas.
    1, the realization of packaging products lighter, thinner.
    Currently polyester film for flexible packaging, the thickness is usually 12 m, if the consumption of packaging polyester film every year to 200,000 tons calculation, wherein a film of 12 microns in 50% of the total of the calculation, the thickness of 12 micron thinned to 7 microns, the country can be saved a year about 40,000 tons of PET resin.
    However, the weight of a certain degree of difficulty to achieve, which contains the connotation of process, technology, materials, equipment, design, ideas, etc., reflect the improvement and advancement of a social production levels. Of course, the lightweight plastic packaging through effective way to ensure consumer packaging products and the use of the required prerequisite and security carried out under. The so-called lightweight not cut corners, are required by technological progress and innovation to achieve.
    2, high-performance, multi-functional, environmental adaptability is the development direction.
    Recently, high-performance, multi-functional composite materials have become a hot industry development, such as high temperature resistance, cooking, aseptic packaging, etc., are the development focus. Some companies there is a certain misunderstanding of the development of green packaging products, "green packaging" is often understood as "green" and biodegradable packaging material products as green packaging products, ignoring the production process of packaging products environmental pollution and waste of resources, neglect of packaging products impact on human health and the reuse of packaging materials. In fact, a packaging material is "green" from the product's entire life cycle to see its impact on the environment. Green packaging should be conducive to the production of sustainable development, to seize the three aspects, namely: resource conservation, environmental protection (reduction of water, air and noise pollution), the product to comply with safety and health standards.

                               This article Source: Fortune Chinese network