2015 annual trend of food packaging

There are five trends in 2015 will continue to have a profound impact on the food packaging and other related industries: the increasing importance of sustainable development; the demand for supply chain visibility; the rise of new barrier / coating of packaging technology; continued to lightweight packaging attention; the importance of accessibility Kaifeng.

The increasing importance of sustainable development

In addition to quality, one of the most important requirements of sustainable development are also consumers. A survey recently conducted AsiaPulp & Paper showed that more than half (56%) of Americans say they prefer to buy products with a sustainable packaging. In addition, 42% of Americans are willing to pay more for sustainable packaging, nearly 60 percent also said they are looking for with recycled material wrapping presents methods. Therefore, sustainable packaging is a very important trend that will continue to grow in 2015.

Consumer preference for sustainable packaging is affecting their purchase intent, sustainable packaging for brands and companies, have a very important environmental and business sense. Therefore, the brand must consciously and proactively take steps to further improve the sustainability of product packaging; if you do not, they are likely to hand over their customers who use the company's priority to sustainable packaging.

The demand for supply chain transparency

In order to avoid costly environmental and legal violations whole relationship to corporate reputation, customers and shareholders of the potential damage. An important area in 2015 is the brand must be a priority supply chain transparency. Improve the entire supply chain traceability of packaging is one of the key ways to further enhance the brand sustainable packaging. Brands can adjust resources on how to communicate to consumers how they communicate in the procurement, transport and cycle in the supply chain traceability. In order to give customers a clearer understanding of how best to recycle packaging materials can also enhance the brand label instructions. In addition, companies can manufacture reusable packaging to expand secondary use, from greener purchasing decisions to create positive brand association effects.

The rise of new barrier material / coating technology

Paper and cardboard in the coming years is expected to have significant growth. SmithersPira Investigation Agency, said: Based on current trends, by 2017 the annual growth rate of the industry will be up to 6%. It will be worth $ 70 billion worldwide, over 30 million tons of paper output. Although the development of packaging industry, which is a great good news, but it also poses a challenge to the brand: how to ensure safe and effective use of coating technology in such packaging, especially when food contact.

The brand will continue to focus on developing those renewable, easy recycling, biodegradable, or preferably three have a new barrier technology. In order to obtain the above-mentioned priority recyclable and renewable balance, some brands are exploring and implementing bio-plastics and waterborne coatings barrier technology. By 2015, the new barrier technology will become a key business brand packaging.

Continued emphasis on lightweight packaging

In order to achieve throughout the supply chain, sustainability and cost savings, many industries including food and beverages, including a growing emphasis on reducing packaging weight. Lightweight packaging for the sustainable development of the environment is important, so the brand must ensure the effective application of this technique to balance the environmental impact and the consumer experience. Evolution of lightweight packaging, also called the "packaging efficiency model" is a good example. This model provides a package capable of covering the entire life cycle of the overall analysis.

Importantly, the model takes into account the following factors, used in the production of resources; product protection force; transport and display efficiency; to provide a method of positive consumer experience; and the impact of the termination of life. Looking ahead to 2015, how to meet the requirements of sustainable development, to ensure the durability and light and complete customer experience to maintain a balance between these persons, the brand is very important.

The importance of accessibility Kaifeng

Everyone encountered difficult to open the package. Whether it is very difficult to dismantle toy packaging of children, the elderly or laborious demolition of drugs, reduce barriers to opening different types of packaging is a clear demand. The company found that the obstacles preventing Kaifeng and establish a method of ensuring customer loyalty. The easiest solution is to use without any tools you can open the package. In 2015, the brand must continue to recognize the difficult unopened packaging and can reduce the time and hassle of packaging solutions together. On the other hand, could lead to lower customer satisfaction and overall performance adversely affected.

Although these trends are not yet available in 2015 an exhaustive list of the packaging industry, but we still hope that these descriptions can be used as an effective framework to alert suppliers should continue to monitor and what issues priority. Understanding these trends and proper integration of elements such as the sustainable development of packaging and the use of safe and convenient priority coating technology can improve brand loyalty, enhance reputations, improving overall business results.

Source: Internet